APSD® Home Stager Business Basics

 Special Message from Karen Schaefer
Founder APSD®, Association of Property Scene Designers

For New Home Stagers, Exisiting Home Stagers, Organizers, Interior Designers and Decorators, and Real Estate Agents, (or those looking to start their own Small Business)

You will Learn the following main topics:

1) Session#1: Setting up your Home Staging Business. 

If you start off on the right foot then chances are you will continue on the right foot.  That is why it is necessary to understand the legalities behind setting up your home staging business.  Already have it registered? That is okay, you will still learn a golden nugget or two and isn’t it good to find out you did it right?

• Choosing the right business structure or entity
• Getting ‘legal’ with your business
• Setting up your office and supplies

2) Session #2: How to get Home Staging Jobs.

You can be the best stager in the world but unless you know how to attract clients and confirm jobs then it doesn’t really matter.  This section tells you exactly who you should be marketing to, how to attract them and then how to secure the home staging job.

• How to find Sellers
• Attracting the right Agents
• Working with Investors

 

3) Session #3: How to Stage

Okay, your business is set up, you’ve attracted the client and now you have a job! Now what?  Just like your business has a system, so does staging.  The best system to use with home staging no matter the client, or type of home, whether it is occupied or vacant, is the 6 Step APSD home Staging Pyramid system.  Why?  Because it is proven and it works in multiple countries across the globe.  It is 6 simple and proven systems that work to save you time, make your money and give solid selling results…which means more clients and more home staging jobs.

• What is the difference between Staging and Decorating
• Staging Vacant Homes
• Staging Occupied Homes
• 6 step APSD pyramid

4) Session #4: Home Staging Inventory

One of the biggest mistakes made by new home stagers is investing too much into the wrong items.  This session will show you exactly what to buy, what to leave, and what to rent.  I am even going to tell you how to make money selling what you bought!

 

• Buying the Basics
• Renting vs. Owning
• Selling your Inventory

5) Session #5: Marketing Your Home Staging Business

The biggest thing missing in this industry is Marketing and it happens to be the strongest benefit of APSD.  We will cover all avenues of marketing, which ones work and which don’t, implementing your marketing and  how to get the biggest bang from your marketing dollar.

• Website
• Social Media
• Face to Face Interaction
• Marketing Cycles

6) Session #6: General Home Staging Business Practices

Sometimes in business, things happen.  But if you are prepared in advance, they are hardly ever unmanageable.  This session is all about being strong and confident in your business dealings.  We will go over negotiation, contracts, terms and nearly everything you need to know IN ADV ANCE of running a successful and profitable home staging business.

• Negotiation
• Contracts
• Terms
• Guarantees
• Refunds
• Follow Up

7) Session #7: Home Staging Forms

Well, every good system has forms included and I have added a few of the best forms you need to get you off and running.  You will get a contract so you are professional from the start, pricing sheets in order to know exactly how to price your services and a testimonial form because the more good things people say about you, the faster it is to grow your home staging company!

• One page contract
• Pricing Sheets
• Testimonial form

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Upon completion of this APSD® Training Course you will receive:

- Eligibilty to progress to additional APSD® Courses
- Access to the Global Home Staging Professional Network
- 1 Year APSD® Membership

 

 

 

 

* All APSD® Courses come with 1 Year of APSD Membership FREE!

We guarantee support. You aren't alone anymore. If you have questions about how to use a marketing strategy or a new idea, you call my team and get help. Our number is 1-877-900-STAGE (7824). We are open from 10am to 5pm Mountain Time, Monday thru Thursday. You can also reach us 24 hours a day with our Fast FAX HOtline. The fax number is 1-877-900-7824. You can send your questions, ideas and feedback 24 hours a day.