Karen Schaefer is the Founder and Chief Creative Officer of APSD®; The Association of Property Scene Designer, a worldwide home staging training, marketing and certification company.
APSD® is the first true global business of this kind, training all levels of home staging business owners. Prior to opening APSD®, Karen was professional actor, speaker, author and entrepreneur. She has acted in major motion pictures, national commercials as well as having been featured on HGTV. Ms. Schaefer also have bought and sold over $10,000,000 in real estate as a real estate investor and industry speaker.
APSD® has over 27,000 followers in 14 countries and is growing daily as it speaks directly to the globally minded successful and creative business woman. Karen has published articles, books, and digital media and has been featured and quoted in The Wall Street Journal, HGTV, MORE.com women’s publication, The San Francisco Chronicle, The Calgary Sun, and numerous others.
Karen is the Chief Creative Officer of all APSD® Certified Professional Level Training Programs as well as the Author of the #1 best seller “Love Sells.” She has spoken on multiple stages in the U.S., Canada and Europe, on home staging, selling homes in tough markets, how to get buyers to fall in love with your home, as well as her infamous Open House Events.
Wren Treloar is the pen name Karen Schaefer uses for Phoebee Fleabee. The best selling children’s book series for girls.
Why the APSD® System Works:
As Home Stagers and Designers, we always want to make the property pretty, but our customers really want and need to make it sell—they like the pretty, but they need to sell. That is when we changed our marketing strategy and philosophy to “Anyone can make your house pretty, we make it sell” and business boomed because, sellers, agents and investors knew that we meant business!
What the APSD® Team has discovered is a great way to make an enormous amount of money in TODAY’S market while delivering their service on a level that no one else even comes close to matching. . Not only can they do an extraordinary staging (often with very little furniture) but the marketing is unbelievable.
On average, with an APSD® Home Staging Professional doing your staging and marketing, they bring 50-300 people to each open house and sell within 2 weekends. Needless to say, that provides for an abundance of repeat business!
Today, our Nationwide team of APSD® Training Professionals boasts a national average days on market of only 27 for selling houses. Overall, the national average days on market is 163.7 so you can see how powerful our Certified APSD® members have become.