The real-estate market is not what it used to be and homes are taking longer to sell. Potential buyers usually decide how much they like a property by picturing their own possessions in the house. That's not always easy if the home is cluttered with unattractive décor and furnishings. House stagers work with real-estate agents and their clients to improve the appearance of their home and make it more appealing for potential buyers.
Industry umbrella: Interior design Job growth: N/A Salary: Most stagers are self-employed and set their own fees. ..."
Karen Schaefer is Founder of Simple Appeal, Inc., The Premier Nationwide
Staging and Design Company and APSD, The Association of Property Scene
Designers for the New Generation of Professionally Certified Home Stagers.
Ms. Schaefer is a self-made highly-successfull entrepreneur and visionary focused on guiding people to their dreams thru a Career in the Home Staging Industry.
She is an author and producer of multiple books, Cd’s, Dvd’s and Programs on Home Staging, Home Staging Training and Real Estate Marketing. Karen has even written a series of...
As Home Stagers and Designers, we always want to make the property pretty, but our customers really want and need to make it sell—they like the pretty, but they need to sell.
That is when we changed our marketing strategy and philosophy to “Anyone can make your house pretty, we make it sell” and business boomed because, sellers, agents and investors knew that we meant business!
What the APSD™ team has discovered is a great way to make an enormous amount of money in TODAY’S market while delivering staging services on a level that no one else even comes close to matching. .
Not only can they do an extraordinary staging (often with very little furniture) but the marketing is unbelievable. On average, with an APSD™ Home Staging Professional doing your staging and marketing, they bring 50-300 people to each open house and sell within 2 weekends. Needless to say, that provides for an abundance of repeat business!
